Rewarding members for reading is the magic behind a successful BetterBookClub program. Here’s a short story to give you some insight on how this idea came about…
Back in 2006 our Founder and President, Arnie, needed to find a new home for his growing stack of business books. He brought them to his 30-person advertising agency in hopes that his employees would borrow a book and absorb the knowledge. A few months passed and almost no one had taken Arnie up on his offer.
Then an idea emerged – what would happen if he paid people to read? He gave each book a point value and announced he would reward employees for reading. Slowly but surely, the BetterBookClub concept gained momentum and the revolution began. It was a win-win – Arnie was thrilled that his employees were absorbing valuable concepts and employees benefited from both the knowledge they gained and the reward system.
How it Works
Read. Report. Reward.The BetterBookClub program in a nutshell.
The process is simple:
- Read a book
- Submit a book report to earn points
- Receive a reward for points earned
Book reports are comprised of a series of questions that members fill out in order to earn points. Completed reports are sent to the Champion, who will either approve or decline the report.Book reports serve two main purposes:
- Allow members to share key takeaways from books they’ve read.
- Show the Champion that members have absorbed the information from the book.
QuestionsWe provide suggested questions that come pre-loaded for your book reports. You also have the ability to add, edit, or delete the questions to better fit your book club.
To edit book report questions, hover your mouse over the gear icon in the top right corner and click on Define Report Questions.
- Book reports are one size fits all, meaning that members fill out the same report for every book. For this reason, it’s better to stick to broad questions.
- Encourage members to rate the book when they fill out a book report, that way members in your book club can get a quick glance at what others thought of the book.
AnswersAs always, keep it simple! We suggest not requiring a ‘minimum word count’ for answers, as this makes book reports a tedious and time consuming task for both members and Champions. Instead, give members a free reign on how they answer. Some may only provide a few words while others will write paragraphs – and that’s okay! The important part is that members are absorbing and sharing the information.
Approving and Declining ReportsYour questions should be worded in such a way that there is no right or wrong answer. Therefore, as long as a member has fully completed the book report, it can be approved by the Champion.
Declining a report will likely be a rare occurrence and would typically only happen if the member forgot to answer a question. When the Champion rejects the report, he or she will have the opportunity to briefly explain why it was declined. The report will then be sent back to the member to make the appropriate changes and resubmit the report.
This is the fun part! You get to choose how you will reward your employees for reading. A successful reward system can fit into any budget, big or small.
Your reward system is what will motivate even the non-readers in your office to participate in your BetterBookClub program, so it is imperative that the rewards you offer hold real value to your employees.
Rewards IdeasYou can get as creative as you’d like with your reward system – the sky is the limit! Below is a list of ideas to help get your creative juices flowing.
Money or Gift Cards
- Reward $1 for every point earned (50 points = $50)
- For budgeting purposes, set a reward cap.
- Example: 100 points or $100 per quarter.
- Gift Card Examples:
- Visa or Amex Gift Cards
- Local restaurants
- More points = better gift
- Tickets to the movies, a concert, play, or sporting event
- Horseback riding
- Ice Skating
- Headphones or speakers
- MP3 player
- Subscription Services
- Music streaming (Spotify, Apple Music, Tidal, etc.)
- TV or Movie Streaming (Netflix, Hulu, HBONow, etc.)
- Movie Theatre Subscription (MoviePass)
- Meal Prep (Blue Apron, Freshly, etc.)
- Important: Avoid throwaway items such as pens and sticky notes. These should be high quality or valuable products. Here are some examples:
- Water bottles or tumblers (S’well Bottles, Camelback, Yeti)
- Moleskin Notebooks
- Jackets or Sweaters
- Gift card to local establishment or a company group outing
- 25 Points = $5 - $10 coffee shop gift card
- 50 Points = $15 coffee shop gift card
- 75 Points = $20 restaurant gift card or company lunch outing
- 100 Points = $50 gift card to a nice local restaurant
- When members earn x-number of points per reading period, they can participate in a catered breakfast or lunch.
- The company owner, Champion, or other key members of your company could join in an effort to further show appreciation to those who participate in the book club.
- When members earn x-number of points per reading period, they can have an extra 30-minute break, come in 30 minutes late, or leave 30 minutes early.
- Utilize the Leaderboard in the application to reward top readers.
- Recognize top readers in staff meetings or through staff communications.
- Offer small perks to top readers, such as an extra break or excused tardy.
- At year end, reward the top 3 readers of the year with a special prize.